Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Book
Published: Boston : McGraw-Hill/Irwin, c2006.
Edition:4th ed.
Subjects:
Service industries
Customer services
Marketing.
Online Access:http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html
http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html
http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html
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Description
Physical Description:xxvii, 708 p. : ill. ; 27 cm
Bibliography:Includes bibliographical references and index.
ISBN:0072961945 (alk. paper)

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