Essentials of marketing : a marketing strategy planning approach /

Essentials of marketing : a marketing strategy planning approach /

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Bibliographic Details
Main Author:	Perreault, William D.
Other Authors:	Cannon, Joseph P., Ph. D. ( author ), McCarthy, E. Jerome ( author )
Format:	Book
Published:	Boston : McGraw-Hill/Irwin, c2008.
Edition:	11th ed.
Subjects:	Marketing.
Online Access:	http://www.loc.gov/catdir/toc/ecip0722/2007027229.html
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