Essentials of marketing : a marketing strategy planning approach /
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| Autore principale: | |
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| Altri autori: | , |
| Natura: | Libro |
| Pubblicazione: |
Boston :
McGraw-Hill/Irwin,
c2008.
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| Edizione: | 11th ed. |
| Soggetti: | |
| Accesso online: | http://www.loc.gov/catdir/toc/ecip0722/2007027229.html |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 9780073404714 (alk. paper) |c TZS 12,000/= | ||
| 020 | |a 0073404713 (alk. paper) | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.8 PER |
| 100 | 1 | |a Perreault, William D. | |
| 245 | 1 | 0 | |a Essentials of marketing : |b a marketing strategy planning approach / |c William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy. |
| 250 | |a 11th ed. | ||
| 260 | |a Boston : |b McGraw-Hill/Irwin, |c c2008. | ||
| 300 | |a xxxvi, 660, [37] p. : |b col. ill. ; |c 28 cm.+e 1 CD-ROM (4 3/4 in.) | ||
| 500 | |a System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher. | ||
| 504 | |a Includes bibliographical references (p. 601-655) and index. | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Cannon, Joseph P., |c Ph. D. |b ( author ) | |
| 700 | 1 | |a McCarthy, E. Jerome |b ( author ) | |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/toc/ecip0722/2007027229.html |
| 942 | |c BK | ||
| 999 | |c 6213 |d 6213 | ||