Essentials of marketing : a marketing strategy planning approach /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston :
McGraw-Hill/Irwin,
c2008.
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| Edition: | 11th ed. |
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip0722/2007027229.html |
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| Item Description: | System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher. |
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| Physical Description: | xxxvi, 660, [37] p. : col. ill. ; 28 cm.+e 1 CD-ROM (4 3/4 in.) |
| Bibliography: | Includes bibliographical references (p. 601-655) and index. |
| ISBN: | 9780073404714 (alk. paper) 0073404713 (alk. paper) |