Citazione Stile APA (7a Edizione)

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2008). Essentials of marketing: A marketing strategy planning approach (11th ed.). McGraw-Hill/Irwin.

Citazione stile Chigago Style (17a edizione)

Perreault, William D., Joseph P. Cannon, e E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 11th ed. Boston: McGraw-Hill/Irwin, 2008.

Citatione MLA (9a ed.)

Perreault, William D., et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 11th ed. McGraw-Hill/Irwin, 2008.