APA (7th ed.) Citation

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2008). Essentials of marketing: A marketing strategy planning approach (11th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Perreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 11th ed. Boston: McGraw-Hill/Irwin, 2008.

MLA (9th ed.) Citation

Perreault, William D., et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 11th ed. McGraw-Hill/Irwin, 2008.