Services marketing : Integrating customer focus across the firm

Services marketing : Integrating customer focus across the firm

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Detalles Bibliográficos
Autor principal:	Zeithaml, Valarie A.
Otros Autores:	Bitner, Mary Jo
Formato:	Libro
Publicado:	New Delhi : Tata McGraw-Hill, c2003
Edición:	3rd ed.
Materias:	Marketing communications
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