Applications in basic marketing : clippings from the popular business press

Applications in basic marketing : clippings from the popular business press

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Bibliographic Details
Main Author:	Perreault, William D.
Other Authors:	McCarthy, E. Jerome ( author )
Format:	Book
Published:	Boston : McGraw-Hill/Irwin, c2004
Edition:	2002-2004 edition
Subjects:	Marketing Gestion Marketing management
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