Perreault, W. D., & McCarthy, E. J. (2004). Applications in basic marketing: Clippings from the popular business press (2002-2004 edition.). McGraw-Hill/Irwin.
芝加哥风格引文Perreault, William D., 与 E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 2002-2004 edition. Boston: McGraw-Hill/Irwin, 2004.
MLA引文Perreault, William D., 与 E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 2002-2004 edition. McGraw-Hill/Irwin, 2004.
警告：这些引文格式不一定是100％准确.