Cita APA (7a ed.)

Perreault, W. D., & McCarthy, E. J. (2004). Applications in basic marketing: Clippings from the popular business press (2002-2004 edition.). McGraw-Hill/Irwin.

Cita Chicago Style (17a ed.)

Perreault, William D., y E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 2002-2004 edition. Boston: McGraw-Hill/Irwin, 2004.

Cita MLA (9a ed.)

Perreault, William D., y E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 2002-2004 edition. McGraw-Hill/Irwin, 2004.