McCarthy E. Jerome & Perreault William D. (1990). Applications in basic marketing. Irwin.
芝加哥风格引文McCarthy E. Jerome 与 Perreault William D. Applications in Basic Marketing. Boston: Irwin, 1990.
MLA引文McCarthy E. Jerome 与 Perreault William D. Applications in Basic Marketing. Irwin, 1990.
警告：这些引文格式不一定是100％准确.