Cita APA (7a ed.)

McCarthy E. Jerome & Perreault William D. (1990). Applications in basic marketing. Irwin.

Cita Chicago Style (17a ed.)

McCarthy E. Jerome y Perreault William D. Applications in Basic Marketing. Boston: Irwin, 1990.

Cita MLA (9a ed.)

McCarthy E. Jerome y Perreault William D. Applications in Basic Marketing. Irwin, 1990.