APA (7th ed.) Citation

McCarthy E. Jerome & Perreault William D. (1990). Applications in basic marketing. Irwin.

Chicago Style (17th ed.) Citation

McCarthy E. Jerome and Perreault William D. Applications in Basic Marketing. Boston: Irwin, 1990.

MLA (9th ed.) Citation

McCarthy E. Jerome and Perreault William D. Applications in Basic Marketing. Irwin, 1990.

Warning: These citations may not always be 100% accurate.