Principles of marketing
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| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 出版: |
New Jersey :
Prentice - Hall International,Inc
c1991
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| 版: | 5th ed. |
| 主题: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 0137216890 |c TZs.10000/- | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |a 658.8 KOT | ||
| 100 | |a Kotler, Philip | ||
| 245 | |a Principles of marketing |c / Philip Kotler and Gary Armstrong | ||
| 250 | |a 5th ed. | ||
| 260 | |a New Jersey : |b Prentice - Hall International,Inc |c c1991 | ||
| 300 | |a xvii,711 p.: |b ill.(some col.) |c 25cm | ||
| 504 | |a Includes index | ||
| 546 | |a eng | ||
| 650 | |a Consumer markets | ||
| 650 | |a Market segmentation | ||
| 650 | |a Promoting products | ||
| 942 | |c BK | ||
| 999 | |c 6204 |d 6204 | ||