Principles of marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
New Jersey :
Prentice - Hall International,Inc
c1991
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| Edition: | 5th ed. |
| Subjects: | |
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| Physical Description: | xvii,711 p.: ill.(some col.) 25cm |
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| Bibliography: | Includes index |
| ISBN: | 0137216890 |