Services marketing

Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities.

Salvato in:
Dettagli Bibliografici
Autore principale: Woodruffe Helen
Natura: Libro
Pubblicazione: London : Pitman, 1995.
Serie:Frameworks
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Sommario:
  • Not-for-profit services marketing ; Leisure and tourism marketing ; Charities marketing ; Financial services marketing ; Professional services marketing