Services marketing
Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities.
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| 主要作者: | |
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| 格式: | 图书 |
| 出版: |
London :
Pitman,
1995.
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| 丛编: | Frameworks
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| 主题: | |
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| 总结: | Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities. |
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| 实物描述: | ix, 307 p. ; 24 cm. |
| 参考书目: | Includes index. |
| ISBN: | 9780712110396 |