Services marketing
Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities.
Guardado en:
| Autor principal: | |
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| Formato: | Libro |
| Publicado: |
London :
Pitman,
1995.
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| Colección: | Frameworks
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| Materias: | |
| Etiquetas: |
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| Sumario: | Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities. |
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| Descripción Física: | ix, 307 p. ; 24 cm. |
| Bibliografía: | Includes index. |
| ISBN: | 9780712110396 |