Services marketing
Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities.
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| Main Author: | |
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| Format: | Book |
| Published: |
London :
Pitman,
1995.
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| Series: | Frameworks
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| Subjects: | |
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| Summary: | Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities. |
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| Physical Description: | ix, 307 p. ; 24 cm. |
| Bibliography: | Includes index. |
| ISBN: | 9780712110396 |