Strategic marketing : planning and control /
-- Easy to read - new user-friendly layout-- Tightly written to accommodate the reading time pressures on students-- Includes up-to-date case studiesApplicable for industry practitioners, this book cuts through the complexity and jargon surrounding planning and control subjects, providing readers wi...
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| 其他作者: | |
| 格式: | 图书 |
| 出版: |
Oxford ; Boston :
Butterworth-Heinemann,
2001.
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| 版: | 2nd ed. |
| 主题: | |
| 在线阅读: | http://www.loc.gov/catdir/description/els031/2001277038.html http://www.loc.gov/catdir/toc/els031/2001277038.html |
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因特网
http://www.loc.gov/catdir/description/els031/2001277038.htmlhttp://www.loc.gov/catdir/toc/els031/2001277038.html
Mzumbe University Main Campus Library
| 索引号: |
658.84 DRU |
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| 复印件 | On Shelf |
| 复印件 | On Shelf |