Strategic marketing : planning and control /
-- Easy to read - new user-friendly layout-- Tightly written to accommodate the reading time pressures on students-- Includes up-to-date case studiesApplicable for industry practitioners, this book cuts through the complexity and jargon surrounding planning and control subjects, providing readers wi...
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| Formato: | Livro |
| Publicado em: |
Oxford ; Boston :
Butterworth-Heinemann,
2001.
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| Edição: | 2nd ed. |
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| Acesso em linha: | http://www.loc.gov/catdir/description/els031/2001277038.html http://www.loc.gov/catdir/toc/els031/2001277038.html |
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