Strategic marketing : planning and control /

Strategic marketing : planning and control /

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-- Easy to read - new user-friendly layout-- Tightly written to accommodate the reading time pressures on students-- Includes up-to-date case studiesApplicable for industry practitioners, this book cuts through the complexity and jargon surrounding planning and control subjects, providing readers wi...

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Bibliographic Details
Main Author: Drummond, Graeme
Other Authors: Ensor, John
Format: Book
Published: Oxford ; Boston : Butterworth-Heinemann, 2001.
Edition:2nd ed.
Subjects:
Marketing
Online Access:http://www.loc.gov/catdir/description/els031/2001277038.html
http://www.loc.gov/catdir/toc/els031/2001277038.html
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