Cita APA (7a ed.)

Drummond, G., & Ensor, J. (2001). Strategic marketing: Planning and control (2nd ed.). Butterworth-Heinemann.

Cita Chicago Style (17a ed.)

Drummond, Graeme, y John Ensor. Strategic Marketing: Planning and Control. 2nd ed. Oxford ; Boston: Butterworth-Heinemann, 2001.

Cita MLA (9a ed.)

Drummond, Graeme, y John Ensor. Strategic Marketing: Planning and Control. 2nd ed. Butterworth-Heinemann, 2001.