APA (7th ed.) Citation

Drummond, G., & Ensor, J. (2001). Strategic marketing: Planning and control (2nd ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Drummond, Graeme, and John Ensor. Strategic Marketing: Planning and Control. 2nd ed. Oxford ; Boston: Butterworth-Heinemann, 2001.

MLA (9th ed.) Citation

Drummond, Graeme, and John Ensor. Strategic Marketing: Planning and Control. 2nd ed. Butterworth-Heinemann, 2001.