Qualitative marketing research : a cultural approach /

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Bibliographic Details
Main Author: Moisander, Johanna
Other Authors: Valtonen, Anu
Format: Book
Published: London ; Thousand Oaks : SAGE, 2006.
Series:Introducing qualitative methods
Subjects:
Online Access:http://www.loc.gov/catdir/enhancements/fy0702/2005933780-d.html
http://www.loc.gov/catdir/enhancements/fy0702/2005933780-t.html
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http://www.loc.gov/catdir/enhancements/fy0702/2005933780-d.html
http://www.loc.gov/catdir/enhancements/fy0702/2005933780-t.html

Mzumbe University Main Campus Library

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