Basic marketing research : applications to contemporary issues /
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| 主要作者: | |
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| 格式: | 图书 |
| 出版: |
Upper Saddle River, NJ :
Prentice Hall,
c2002.
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| Item Description: | Free student CD included: SPSS student edition 10.0 for windows. |
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| 实物描述: | xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.) |
| 参考书目: | Includes bibliographical references and indexes. |
| ISBN: | 0133768562 (hardback : alk. paper) |