APA (7th ed.) Citation

Malhotra, N. K. (2002). Basic marketing research: Applications to contemporary issues. Prentice Hall.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K. Basic Marketing Research: Applications to Contemporary Issues. Upper Saddle River, NJ: Prentice Hall, 2002.

MLA (9th ed.) Citation

Malhotra, Naresh K. Basic Marketing Research: Applications to Contemporary Issues. Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.