Cita APA (7a ed.)

Malhotra, N. K. (2002). Basic marketing research: Applications to contemporary issues. Prentice Hall.

Cita Chicago Style (17a ed.)

Malhotra, Naresh K. Basic Marketing Research: Applications to Contemporary Issues. Upper Saddle River, NJ: Prentice Hall, 2002.

Cita MLA (9a ed.)

Malhotra, Naresh K. Basic Marketing Research: Applications to Contemporary Issues. Prentice Hall, 2002.