APA (7th ed.) Citation

Keegan, W. J. (1974). Multinational marketing management. Prentice-Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Multinational Marketing Management. Englewood Cliffs, N.J.: Prentice-Hall, 1974.

MLA (9th ed.) Citation

Keegan, Warren J. Multinational Marketing Management. Prentice-Hall, 1974.