Fundamentals of marketing /
Offers coverage of the managerial approach to marketing fundamentals. This work covers current issues, such as international, ethics and environmental marketing, within a managerial perspective. It also covers various components of marketing strategy such as promotion and price.
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| Autres auteurs: | , |
| Format: | Livre |
| Publié: |
New York :
McGraw-Hill,
c1994.
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| Édition: | 10th ed. |
| Collection: | McGraw-Hill series in marketing
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