Fundamentals of marketing /

Fundamentals of marketing /

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Offers coverage of the managerial approach to marketing fundamentals. This work covers current issues, such as international, ethics and environmental marketing, within a managerial perspective. It also covers various components of marketing strategy such as promotion and price.

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Détails bibliographiques
Auteur principal:	Stanton, William J.
Autres auteurs:	Etzel, Michael J., Walker, Bruce J.
Format:	Livre
Publié:	New York : McGraw-Hill, c1994.
Édition:	10th ed.
Collection:	McGraw-Hill series in marketing
Sujets:	Marketing.
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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