Fundamentals of marketing /

Fundamentals of marketing /

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Offers coverage of the managerial approach to marketing fundamentals. This work covers current issues, such as international, ethics and environmental marketing, within a managerial perspective. It also covers various components of marketing strategy such as promotion and price.

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Bibliographic Details
Main Author:	Stanton, William J.
Other Authors:	Etzel, Michael J., Walker, Bruce J.
Format:	Book
Published:	New York : McGraw-Hill, c1994.
Edition:	10th ed.
Series:	McGraw-Hill series in marketing
Subjects:	Marketing.
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