Fundamentals of marketing /
Offers coverage of the managerial approach to marketing fundamentals. This work covers current issues, such as international, ethics and environmental marketing, within a managerial perspective. It also covers various components of marketing strategy such as promotion and price.
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| Outros Autores: | , |
| Formato: | Livro |
| Publicado em: |
New York :
McGraw-Hill,
c1994.
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| Edição: | 10th ed. |
| Colecção: | McGraw-Hill series in marketing
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| Assuntos: | |
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| LEADER | 00000pam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 0070610150 |c TZS 13,435/= | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | 0 | 0 | |a 658.8 STA |
| 100 | 1 | |a Stanton, William J. | |
| 245 | 1 | 0 | |a Fundamentals of marketing / |c William J. Stanton, Michael J. Etzel, Bruce J. Walker. |
| 250 | |a 10th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c c1994. | ||
| 300 | |a xxviii, 697 p. : |b co;. ill., col. maps ; |c 27 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | |a Modern marketing and its environment; the field of marketing - appendix A: careers in marketing; the changing marketing environment; strategic planning and forecasting; marketing research and information. Part 2 Tartet markets; market segmentation and target market strategies; consumer buying behaviour; the business market. Part 3 The product; product planning and development; product mix strategies; brands, packaging, and other product features. Part 4 The price; price determination - appendix B: marketing math; pricing strategies and policies. Part 5 Distribution; channels of distribution process; retailing; wholesaling and physical distribution. Part 6 Promotion; the promotional programme; personal selling and sales management; advertising, sales promotion, and public relations. Part 7 Marketing in special fields; marketing of services - for-profit and not-for-profit; international marketing. Part 8 Managing a marketing programme; marketing implementation and evaluation; marketing appraisal and prospects. | ||
| 520 | |a Offers coverage of the managerial approach to marketing fundamentals. This work covers current issues, such as international, ethics and environmental marketing, within a managerial perspective. It also covers various components of marketing strategy such as promotion and price. | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Etzel, Michael J. | |
| 700 | 1 | |a Walker, Bruce J. | |
| 942 | |c BK | ||
| 999 | |c 6182 |d 6182 | ||