Fundamentals of marketing /
Offers coverage of the managerial approach to marketing fundamentals. This work covers current issues, such as international, ethics and environmental marketing, within a managerial perspective. It also covers various components of marketing strategy such as promotion and price.
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | , |
| Format: | Livre |
| Publié: |
New York :
McGraw-Hill,
c1994.
|
| Édition: | 10th ed. |
| Collection: | McGraw-Hill series in marketing
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Résumé: | Offers coverage of the managerial approach to marketing fundamentals. This work covers current issues, such as international, ethics and environmental marketing, within a managerial perspective. It also covers various components of marketing strategy such as promotion and price. |
|---|---|
| Description matérielle: | xxviii, 697 p. : co;. ill., col. maps ; 27 cm. |
| Bibliographie: | Includes bibliographical references and indexes. |
| ISBN: | 0070610150 |