Fundamentals of marketing /
Offers coverage of the managerial approach to marketing fundamentals. This work covers current issues, such as international, ethics and environmental marketing, within a managerial perspective. It also covers various components of marketing strategy such as promotion and price.
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| التنسيق: | كتاب |
| منشور في: |
New York :
McGraw-Hill,
c1994.
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| الطبعة: | 10th ed. |
| سلاسل: | McGraw-Hill series in marketing
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| الملخص: | Offers coverage of the managerial approach to marketing fundamentals. This work covers current issues, such as international, ethics and environmental marketing, within a managerial perspective. It also covers various components of marketing strategy such as promotion and price. |
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| وصف مادي: | xxviii, 697 p. : co;. ill., col. maps ; 27 cm. |
| بيبلوغرافيا: | Includes bibliographical references and indexes. |
| ردمك: | 0070610150 |