Service marketing : People, Technology, Strategy /

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Bibliographic Details
Main Author:	Lovelock, Christopher
Other Authors:	Wirtz, Jochen, Chatterjee, Jayanta
Format:	Book
Published:	New York : Pearson , c2006.
Edition:	5th ed.
Subjects:	Marketing Consumer behavior
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Mzumbe University Main Campus Library

Holdings details from Mzumbe University Main Campus Library
Call Number:	658.8 LOV 658.8LOV
Copy	On Shelf Notes: special reserve
Copy	On Shelf