Service marketing : People, Technology, Strategy /
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| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Publicado: |
New York :
Pearson ,
c2006.
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| Edición: | 5th ed. |
| Materias: | |
| Etiquetas: |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 9788177584509 |c TZS 28886.25 | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | |a 658.8 LEV | ||
| 100 | |a Lovelock, Christopher | ||
| 245 | |a Service marketing : |b People, Technology, Strategy / |c Chrostopher Lovelock, Jochen Wirtz and Jayanta Chatterjee, | ||
| 250 | |a 5th ed. | ||
| 260 | |a New York : |b Pearson , |c c2006. | ||
| 300 | |a xvi , 594 p . : |b ill . ; |c 26 cm | ||
| 500 | |a Includes index. | ||
| 546 | |a eng. | ||
| 650 | |a Marketing | ||
| 650 | |a Consumer behavior | ||
| 700 | |a Wirtz, Jochen | ||
| 700 | |a Chatterjee, Jayanta | ||
| 942 | |c BK | ||
| 999 | |c 6179 |d 6179 | ||