Cita APA (7a ed.)

Lovelock, C., Wirtz, J., & Chatterjee, J. (2006). Service marketing: People, Technology, Strategy (5th ed.). Pearson.

Cita Chicago Style (17a ed.)

Lovelock, Christopher, Jochen Wirtz, y Jayanta Chatterjee. Service Marketing: People, Technology, Strategy. 5th ed. New York: Pearson, 2006.

Cita MLA (9a ed.)

Lovelock, Christopher, et al. Service Marketing: People, Technology, Strategy. 5th ed. Pearson, 2006.