Lovelock, C., Wirtz, J., & Chatterjee, J. (2006). Service marketing: People, Technology, Strategy (5th ed.). Pearson.
Chicago Style (17th ed.) CitationLovelock, Christopher, Jochen Wirtz, and Jayanta Chatterjee. Service Marketing: People, Technology, Strategy. 5th ed. New York: Pearson, 2006.
MLA (9th ed.) CitationLovelock, Christopher, et al. Service Marketing: People, Technology, Strategy. 5th ed. Pearson, 2006.
Warning: These citations may not always be 100% accurate.