Lovelock, C., Wirtz, J., & Chatterjee, J. (2006). Service marketing: People, Technology, Strategy (5th ed.). Pearson.
Style de citation Chicago (17e éd.)Lovelock, Christopher, Jochen Wirtz, et Jayanta Chatterjee. Service Marketing: People, Technology, Strategy. 5th ed. New York: Pearson, 2006.
Style de citation MLA (9e éd.)Lovelock, Christopher, et al. Service Marketing: People, Technology, Strategy. 5th ed. Pearson, 2006.
Attention : ces citations peuvent ne pas être correctes à 100%.