Marketing research : an applied approach
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration o...
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| Опубликовано: |
Harlow :
Prentice Hall/Financial Times,
c2007.
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| Редактирование: | 5th ed. |
| Предметы: | |
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| Итог: | This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology |
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| Примечание: | Previous European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2007 Includes CD-ROM in pocket attached inside back cover |
| Объем: | ii, 910 p. : ill. ; 27 cm. |
| Библиография: | Includes index. |
| ISBN: | 9788131707067 |