Malhotra Naresh K. (2007). Marketing research: An applied approach (5th ed.). Prentice Hall/Financial Times.
Style de citation Chicago (17e éd.)Malhotra Naresh K. Marketing Research: An Applied Approach. 5th ed. Harlow: Prentice Hall/Financial Times, 2007.
Style de citation MLA (9e éd.)Malhotra Naresh K. Marketing Research: An Applied Approach. 5th ed. Prentice Hall/Financial Times, 2007.
Attention : ces citations peuvent ne pas être correctes à 100%.