Cita APA (7a ed.)

Malhotra Naresh K. (2007). Marketing research: An applied approach (5th ed.). Prentice Hall/Financial Times.

Cita Chicago Style (17a ed.)

Malhotra Naresh K. Marketing Research: An Applied Approach. 5th ed. Harlow: Prentice Hall/Financial Times, 2007.

Cita MLA (9a ed.)

Malhotra Naresh K. Marketing Research: An Applied Approach. 5th ed. Prentice Hall/Financial Times, 2007.