Malhotra Naresh K. (2007). Marketing research: An applied approach (5th ed.). Prentice Hall/Financial Times.
Chicago Style (17th ed.) CitationMalhotra Naresh K. Marketing Research: An Applied Approach. 5th ed. Harlow: Prentice Hall/Financial Times, 2007.
MLA (9th ed.) CitationMalhotra Naresh K. Marketing Research: An Applied Approach. 5th ed. Prentice Hall/Financial Times, 2007.
Warning: These citations may not always be 100% accurate.