Elements of marketing

Saved in:
Bibliographic Details
Main Author: Morden, A.R
Format: Book
Published: London : DP Publication, Ltd. c1993
Edition:3rd ed.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000 4500
020 |a 1858500219  |c TZs.10000/- 
040 |a MUL  |b eng  |e AACR 
082 |a 658.8 MOR 
100 |a Morden, A.R 
245 |a Elements of marketing  |c / A.R.Morden 
250 |a 3rd ed. 
260 |a London :  |b DP Publication, Ltd.  |c c1993 
300 |a vii,435 p.:  |b ill.;  |c 24cm 
504 |a Includes index 
650 |a Consumer behaviour 
650 |a Marketing mix 
650 |a Market analysis 
942 |c BK 
999 |c 6167  |d 6167