Applied marketing research /
Provides interesting illustrations and examples of the different kinds of practical problems that are involved in the application of marketing research methodology as an aid to managerial decision making. Thoroughly practical, it forms a complete and concise reference of methodologies and techniques...
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| Format: | Livre |
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Wokingham, England ; Reading, Mass. :
Addison-Wesley Pub. Co.,
c1992.
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Mzumbe University Main Campus Library
| Cote: |
658.83 MOU |
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| Exemplaire | On Shelf |