APA (7th ed.) Citation

Moutinho, L., & Evan, M. (1992). Applied marketing research. Addison-Wesley Pub. Co..

Chicago Style (17th ed.) Citation

Moutinho, Luiz, and Martin Evan. Applied Marketing Research. Wokingham, England ; Reading, Mass.: Addison-Wesley Pub. Co., 1992.

MLA (9th ed.) Citation

Moutinho, Luiz, and Martin Evan. Applied Marketing Research. Addison-Wesley Pub. Co., 1992.