Cita APA (7a ed.)

Moutinho, L., & Evan, M. (1992). Applied marketing research. Addison-Wesley Pub. Co..

Cita Chicago Style (17a ed.)

Moutinho, Luiz, y Martin Evan. Applied Marketing Research. Wokingham, England ; Reading, Mass.: Addison-Wesley Pub. Co., 1992.

Cita MLA (9a ed.)

Moutinho, Luiz, y Martin Evan. Applied Marketing Research. Addison-Wesley Pub. Co., 1992.