Marketing research : an applied approach

Marketing research : an applied approach

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This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration o...

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Autor principal: Malhotra Naresh K.
Formato: Livro
Publicado em: Harlow : Prentice Hall/Financial Times, 2007.
Edição:3rd ed.
Assuntos:
Marketing research Methodology
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