Marketing research : an applied approach
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration o...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | كتاب |
| منشور في: |
Harlow :
Prentice Hall/Financial Times,
2007.
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| الطبعة: | 3rd ed. |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
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| الملخص: | This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology |
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| وصف المادة: | Previous European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2006 Includes CD-ROM in pocket attached inside back cover |
| وصف مادي: | xxi, 835 p. : ill. ; 27 cm. |
| بيبلوغرافيا: | Includes index. |
| ردمك: | 9780273706892 |